SVT was founded in late 1991 when Robert L. Rewey, Group Vice President-Marketing and Sales, Ford Automotive Operations, and Neil Ressler, Vice President of Research & Vehicle Technology and Chief Technical Officer, saw the need for the company to investigate niche vehicle market opportunities. The 1992 Chicago Auto Show featured the official launch of the result of Rewey's and Ressler's interest - SVT - and the unveiling of the '93 SVT Mustang Cobra and SVT F-150 Lightning. Both limited-edition products went on sale in February 1993. The racing version of the Fox-platform SVT Mustang, the 1993 Cobra R, arrived on the scene three months later.
major automotive magazine in North America. SVT Cobra coupe and convertible models rounded out the 1995 SVT lineup, along with the highly acclaimed F-150 Lightning making its third model-year appearance.
they handle - and above all, they must always be fun to drive. The Ford Special Vehicle Team's 2000 SVT Mustang Cobra R is the pony car icon taken to the extreme of pure performance. Developed specifically for racing, 300 of these vehicles will be built at Ford's Dearborn Assembly Plant in Spring of 2000, and shipped to selected SVT certified dealers. The limited-production SVT products are sold only through specially trained and SVT certified Ford dealers in North America who are prepared to satisfy discriminating driving enthusiasts before, during and after the sale.